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Concept Code: How to Create Meaningful Concepts - Gaby Crucq-Toffolo, Sanne Knitel

Gandirea conceptuala necesita o viziune asupra unui produs, serviciu sau unei organizatii. Continutul este cheia care determina daca acesta este coerent si adauga valoare proiectului complet. Clientii doresc o experienta-poveste, iar cuvintele potrivite ii pot pastra aproape de ideea la care lucrezi.

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